Natalie's customers are usually interested in features that help their companies save money. With respect to the purchase decision process, which type of buying motives are these prospects primarily driven by?

Question

Quizplus · Accepted Answer

Rational buying motives are based on objective criteria, such as reducing costs or increasing efficiency. Since Natalie's customers are interested in features that save money, it is likely that they are driven by rational buying motives. Physical motives are related to sensory features, emotional motives are based on feelings, and logistical motives are related to convenience and practicality.

Natalie's Customers Are Usually Interested in Features That Help Their