The Fifth Section of a Sales Dialogue Template Focuses on the Competitive

The fifth section of a sales dialogue template focuses on the competitive situation. Why is this section very important to a salesperson?

A) This section describes how well the seller's offering matches up to the buying motives of the prospect, which will be a key discussion point in the sales interaction.
B) This section presents the product in a fashion designed to remove any thoughts of competition in the buyer's mind.
C) This section helps the seller to understand how his or her customer value proposition compares to competing offerings.
D) This section focuses on what needs to be done to win the buyer's business, which is the ultimate objective of the sales interaction.