Consumers
A) rely on mass media for information
B) no longer use mass media
C) collate information from a variety of sources including media
D) avoid technical details in all advertising
Correct Answer:
Verified
Q1: Advertising
A) is a recent communications innovation
B) has
Q2: Wearout is
A) confusion due to complex messages
B)
Q4: If advertisers are not sure of their
Q5: For advertising to be effective
A) the brand
Q6: Advertising's role in promoting low involvement products
Q7: Hierarchy of effects models
A) are ineffective planning
Q8: The hierarchy of effects model describes a
Q9: Advertising's primary purpose is to
A) inform
B) advise
C)
Q10: A creative brief
A) tells creative staff what
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