Advertising
A) is a recent communications innovation
B) has been used for only the last 100 years
C) has only been used for the last 50 years
D) has been used for centuries
Correct Answer:
Verified
Q2: Wearout is
A) confusion due to complex messages
B)
Q3: Consumers
A) rely on mass media for information
B)
Q4: If advertisers are not sure of their
Q5: For advertising to be effective
A) the brand
Q6: Advertising's role in promoting low involvement products
Q7: Hierarchy of effects models
A) are ineffective planning
Q8: The hierarchy of effects model describes a
Q9: Advertising's primary purpose is to
A) inform
B) advise
C)
Q10: A creative brief
A) tells creative staff what
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