The hierarchy of effects model describes a sequence of events
A) within advertising
B) triggered by advertising
C) used to avoid advertising
D) used to find interesting advertising
Correct Answer:
Verified
Q1: Advertising
A) is a recent communications innovation
B) has
Q2: Wearout is
A) confusion due to complex messages
B)
Q3: Consumers
A) rely on mass media for information
B)
Q4: If advertisers are not sure of their
Q5: For advertising to be effective
A) the brand
Q6: Advertising's role in promoting low involvement products
Q7: Hierarchy of effects models
A) are ineffective planning
Q9: Advertising's primary purpose is to
A) inform
B) advise
C)
Q10: A creative brief
A) tells creative staff what
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents