If advertisers are not sure of their targets, they will
A) use mass media
B) develop ads that all age groups will like
C) provide as many product details as possible
D) struggle to design effective advertising
Correct Answer:
Verified
Q1: Advertising
A) is a recent communications innovation
B) has
Q2: Wearout is
A) confusion due to complex messages
B)
Q3: Consumers
A) rely on mass media for information
B)
Q5: For advertising to be effective
A) the brand
Q6: Advertising's role in promoting low involvement products
Q7: Hierarchy of effects models
A) are ineffective planning
Q8: The hierarchy of effects model describes a
Q9: Advertising's primary purpose is to
A) inform
B) advise
C)
Q10: A creative brief
A) tells creative staff what
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