For advertising to be effective
A) the brand must be seen as part of a group of brands to be considered
B) consumers must feel at least neutral about the brand
C) consumers must have seen or heard most of the advertisements
D) consumers must remember the details of the advertisements
Correct Answer:
Verified
Q1: Advertising
A) is a recent communications innovation
B) has
Q2: Wearout is
A) confusion due to complex messages
B)
Q3: Consumers
A) rely on mass media for information
B)
Q4: If advertisers are not sure of their
Q6: Advertising's role in promoting low involvement products
Q7: Hierarchy of effects models
A) are ineffective planning
Q8: The hierarchy of effects model describes a
Q9: Advertising's primary purpose is to
A) inform
B) advise
C)
Q10: A creative brief
A) tells creative staff what
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