______________ occurs when the interests of different channels are not consistent.
A) Channel ambiguity
B) Channel conflict
C) Role conflict
D) Inconsistency
E) Corporate conflict

Question

Quizplus · Accepted Answer

Channel conflict occurs when different channels, such as wholesalers and retailers, have conflicting interests. This can lead to issues such as price undercutting, inventory distortions, and misunderstandings between the channels.

______________ Occurs When the Interests of Different Channels Are Not