According to the text, which of the following is not one of the exchange processes occurring between a selling firm and a buying firm?
A) reciprocity
B) empathy
C) information
D) friendship, trust
E) negotiation

Question

Quizplus · Accepted Answer

The exchange processes mentioned are reciprocity, information sharing, friendship/trust building, and negotiation. Empathy, while important in building relationships, is not necessarily a specific exchange process between a selling firm and a buying firm.

According to the Text, Which of the Following Is Not