Which of the following statements regarding telemarketing is false?
A) Telemarketing is more effective than field selling.
B) One of the important benefits from telemarketing is the ability to gather, combine, and disseminate a great deal of useful information.
C) Telemarketing can provide a cost-effective way to support or substitute for expensive personal sales calls.
D) Training programs for the telemarketing salesforce should include knowledge and skills that will enable them to work effectively with the field salesforce.
E) Telemarketing can be used both to prospect for customers and qualify customer leads.

Question

Quizplus · Accepted Answer

Telemarketing is not necessarily more effective than field selling. The effectiveness of either method depends on the product, target audience, and various other factors.

Which of the Following Statements Regarding Telemarketing Is False