In their role as a communications agent, salespeople do all of the following EXCEPT
A) serve as a communications link between customers and their employers.
B) provide product and marketplace information to customers.
C) report back to their company on competitive activity.
D) report back to their company on buyer preferences and ideas for new products.
E) stimulate sales cycles and help customers reach buying decisions.

Question

Quizplus · Accepted Answer

Salespeople serve as a vital communication link between the company and its customers, providing valuable information in both directions and helping to identify market needs and competitive activities. However, stimulating sales cycles and helping customers reach buying decisions is more about the direct role of selling and influencing the purchase process rather than acting as a communications agent.

In Their Role as a Communications Agent, Salespeople Do All