According to the trust-based relationship selling process framework, "enhancing customer commitment" is a part of which component of the framework?
A) Selling foundations
B) Selling strategy based on customer needs and value
C) Initiating customer relationships
D) Developing customer relationships
E) Enhancing customer relationships

Question

Quizplus · Accepted Answer

Enhancing customer commitment is a part of developing customer relationships in the trust-based relationship selling process framework. This component focuses on building long-term customer relationships, establishing trust and credibility, and increasing customer commitment and loyalty.

According to the Trust-Based Relationship Selling Process Framework, "Enhancing Customer