According to the trust-based relationship selling process framework, "activating the buying process " is a part of which component of the framework?
A) Selling foundations
B) Selling strategy based on customer needs and value
C) Initiating customer relationships
D) Developing customer relationships
E) Enhancing customer relationships

Question

Quizplus · Accepted Answer

"Activating the buying process" is part of initiating customer relationships. This step involves engaging potential customers for the first time and starting the process that could lead to a sale.

According to the Trust-Based Relationship Selling Process Framework, "Activating the Buying