According to the trust-based relationship selling process framework, "discovering prospect's needs" is a part of which component of the framework?
A) Selling foundations
B) Selling strategy based on customer needs and value
C) Initiating customer relationships
D) Developing customer relationships
E) Enhancing customer relationships

Question

Quizplus · Accepted Answer

"Discovering prospect's needs" is part of the "Initiating customer relationships" component, as it involves understanding the customer's requirements to build a foundation for a relationship.

According to the Trust-Based Relationship Selling Process Framework, "Discovering Prospect's