Which of the following concerning loyalty programs is NOT true?
A) More than half of all American adults participate in at least one loyalty program.
B) Loyalty programs are usually used as a defensive measure to prevent customer defection.
C) Loyalty programs can serve as the nexus for marketing alliances between companies who otherwise may be competitors.
D) Loyalty programs are sometimes called "frequency," "points," or "rewards" programs.
E) all of the above are true
Correct Answer:
Verified
Q38: The strongest of all relationships is a(n)
A)acquaintance
Q39: Which of the following is not an
Q40: Loyalty is probably most difficult to establish
Q41: Long term customers are felt to be
Q42: Long term customers are felt to be
Q43: Loyalty programs
A)are more common overseas than in
Q45: Multi-channel strategies
A)must integrate manufacturers, wholesalers, and retailers.
B)are
Q46: Many studies have shown that
A)high value customers
Q47: Companies prefer
A)to use the minimum number of
Q48: Stages in the customer-business life cycle include
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