Long term customers are felt to be more profitable for all but which of the following reasons?
A) they buy more
B) they buy more expensive items
C) they become less price sensitive
D) the price-quality relationship loses its impact
E) they spread good opinions leading to friends' purchases
Correct Answer:
Verified
Q36: Which is not true of customer complaints?
A)Most
Q37: Satisfaction is
A)the most important reaction a company
Q38: The strongest of all relationships is a(n)
A)acquaintance
Q39: Which of the following is not an
Q40: Loyalty is probably most difficult to establish
Q42: Long term customers are felt to be
Q43: Loyalty programs
A)are more common overseas than in
Q44: Which of the following concerning loyalty programs
Q45: Multi-channel strategies
A)must integrate manufacturers, wholesalers, and retailers.
B)are
Q46: Many studies have shown that
A)high value customers
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