Which is not true of customer complaints?
A) Most customers who are dissatisfied complain directly to the company.
B) Complaining customers, if satisfied, may become even more loyal.
C) Complaints should be viewed as opportunities by a company.
D) It is better to have complainers voice their opinions than not voice their opinions.
E) all of the above are true
Correct Answer:
Verified
Q31: Which type of loyalty recognizes that a
Q32: Spurious loyalty is the same as
A)inertial loyalty.
B)situation
Q33: Novelty seeking behavior may interrupt
A)divided loyalty.
B)latent loyalty.
C)situation
Q34: What type of loyalty characterizes a consumer
Q35: Consumers may buy a brand because of
Q37: Satisfaction is
A)the most important reaction a company
Q38: The strongest of all relationships is a(n)
A)acquaintance
Q39: Which of the following is not an
Q40: Loyalty is probably most difficult to establish
Q41: Long term customers are felt to be
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