Spurious loyalty is the same as

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Spurious loyalty is when customers continue to purchase a product or service out of habit or convenience rather than a true loyalty or preference for the brand. This is also referred to as inertial loyalty, indicating that the loyalty is a result of the customer's inertia or lack of motivation to switch to another brand. Situation-specific and latent loyalty both imply a potential for loyalty that has not yet been fully realized, while divided loyalty refers to customers who are loyal to more than one brand or product. Affective loyalty, on the other hand, refers to the emotional attachment customers have to a brand, which is not necessarily related to their purchasing behavior.

Spurious Loyalty Is the Same as