Consumers may buy a brand because of its benefits. Which of the following is not a typical brand benefit?
A) an internal feeling that the right thing was done
B) an emotional relationship with the brand
C) a brand's functional benefits, such as its features
D) a feeling of group acceptance
E) all are brand benefits
Correct Answer:
Verified
Q30: Which type of loyalty does NOT simply
Q31: Which type of loyalty recognizes that a
Q32: Spurious loyalty is the same as
A)inertial loyalty.
B)situation
Q33: Novelty seeking behavior may interrupt
A)divided loyalty.
B)latent loyalty.
C)situation
Q34: What type of loyalty characterizes a consumer
Q36: Which is not true of customer complaints?
A)Most
Q37: Satisfaction is
A)the most important reaction a company
Q38: The strongest of all relationships is a(n)
A)acquaintance
Q39: Which of the following is not an
Q40: Loyalty is probably most difficult to establish
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents