Loyalty programs for all of their prominence are in the decline stage and companies must soon develop alternatives for they are becoming too pervasive and undifferentiated.
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Verified
Q7: The goal of CRM is to establish
Q8: It is consistent with CRM to provide
Q9: CRM looks at market share as one
Q10: Relationship marketing has 3 basic features: relational
Q11: Relationship marketing includes affinity marketing, loyalty marketing
Q13: Findings have shown that despite their intention,
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