Companies have found that it costs more to retain old customers than to acquire new ones.
Correct Answer:
Verified
Q9: CRM looks at market share as one
Q10: Relationship marketing has 3 basic features: relational
Q11: Relationship marketing includes affinity marketing, loyalty marketing
Q12: Loyalty programs for all of their prominence
Q13: Findings have shown that despite their intention,
Q15: Relationship marketing strategies benefit companies most if
Q16: Butterflies are opinion leaders who spread the
Q17: Strangers warrant highest investment since they are
Q18: Companies that invest in barnacles hope to
Q19: Since butterflies, true friends, barnacles and strangers
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