True friends, according to Reinartz and Kumar, warrant CRM expenditures but not an overwhelming emphasis.

Name: True friends, according to Reinartz and Kumar, warrant CRM expenditures but not an overwhelming emphasis.
Brand: Quizplus
Rating: 4.7 (39 reviews)

Question

Quizplus · Accepted Answer

Reinartz and Kumar argue that while true friends (customers who are highly loyal and profitable) are important to a company's success, it is not necessary to allocate an overwhelming amount of resources towards them in a CRM strategy.

True Friends, According to Reinartz and Kumar, Warrant CRM Expenditures