Before the development of Relationship Marketing in the late 1980s, companies
A)focused too intently on individuals and lost sight of the mass market.
B)focused too intently on institutional buyers and lost sight of final consumers.
C)focused too much on the sale and not enough on the relationship.
D)were not focused enough on the fourth P (people)
E)all of the above

Question

Quizplus · Accepted Answer

Before the development of Relationship Marketing, companies focused too much on the sale and not enough on the relationship with their customers.

Before the Development of Relationship Marketing in the Late 1980s