Relationship marketing looks at which of the following as the key to profits?
A)customer retention
B)customer market share
C)customer economies of scale
D)localization as opposed to globalization
E)all of the above

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes on building strong relationships with customers and retaining them over time. Repeat customers are more profitable than new customers because they are less expensive to serve and are more likely to make additional purchases. Therefore, customer retention is the key to profits in relationship marketing. The other options listed are not directly related to relationship marketing.

Relationship Marketing Looks at Which of the Following as the Key