Relationship marketing focuses on all but which one of the following?
A)prospects as opposed to customers
B)individuals as opposed to masses
C)developing a learning relationship
D)creating a bond between customers and brands
E)all of the above

Question

Quizplus · Accepted Answer

Relationship marketing is focused on building strong, long-term relationships with customers, so it is not primarily concerned with prospects who have not yet become customers.

Relationship Marketing Focuses on All but Which One of the Following