Relationship marketing can include all but which of the following?
A)affinity marketing
B)loyalty marketing
C)co-marketing
D)key account management
E)transaction-focused interaction

Question

Quizplus · Accepted Answer

Relationship marketing strategies aim to establish and maintain customer relationships over time, which is accomplished through various tactics such as affinity marketing, loyalty marketing, co-marketing, and key account management. Transaction-focused interaction, on the other hand, focuses on individual transactions rather than long-term relationships, and therefore would not be considered a part of relationship marketing.

Relationship Marketing Can Include All but Which of the Following