Which of the following is NOT true?
A)Relationship marketing focuses on establishing and maintaining close relationships with customers.
B)CRM is concerned with developing a portfolio of profit-maximizing customers.
C)The CRM philosophy may exclude having relationships with low- and no-profit customers.
D)The goal of CRM is to establish close and intense relationships with all customers, because one never knows when they might become extremely profitable.
E)all are true

Question

Quizplus · Accepted Answer

The statement "The goal of CRM is to establish close and intense relationships with all customers, because one never knows when they might become extremely profitable" is not entirely true. CRM aims to develop and maintain relationships with customers who are likely to generate the most profit for the company, which may lead to excluding low- and no-profit customers.

Which of the Following Is NOT True