The problem with transactional customers is that
A)companies simply do not have enough of them.
B)they generate high profits but spend too much time bonding with employees during the transaction.
C)companies have a tendency to spend too much money marketing to them.
D)they transition too quickly into relational customers.
E)all of the above

Question

Quizplus · Accepted Answer

Transactional customers are typically those who make one-time or infrequent purchases without developing a deeper relationship with the brand. The issue with focusing too much on transactional customers is not that companies don't have enough of them or that they transition into relational customers too quickly. Instead, the problem often lies in the company's tendency to overspend on marketing efforts to attract or retain these customers, who may not contribute significantly to long-term profitability due to their infrequent purchases.

The Problem with Transactional Customers Is That