A touch point is any point of contact that a customer or prospect has with the company. Which of the following is an example?
A)an inquiry over the phone
B)face-to-face interaction with a store clerk
C)interaction with an ATM
D)company contact via a website
E)all are examples

Question

Quizplus · Accepted Answer

All of the options listed are examples of touchpoints. Any point of interaction between a customer or prospect and a company can be considered a touchpoint, whether it is in-person, over the phone, or through digital channels like a website or ATM.

A Touch Point Is Any Point of Contact That a Customer