Relationship marketing
A)applies to B2B selling in relationship dyads, but not B2C selling.
B)applies to B2C selling but not to B2B selling.
C)is a non-electronic approach to building personal relationships in a B2B or B2C environment.
D)views the sale as the beginning, not the end, of a relationship.
E)A and C are both correct

Question

Quizplus · Accepted Answer

Relationship marketing views the sale as the beginning, not the end, of a relationship, and it applies to both B2B and B2C selling environments. It involves building and maintaining personal relationships with customers to foster loyalty and repeat business.

Relationship Marketing