Transaction marketing
A)is the opposite of relationship marketing.
B)focuses on the sale.
C)is not concerned about the future of a relationship.
D)had led to the development of CRM.
E)A, B, and C are all aspects of transaction marketing.

Question

Quizplus · Accepted Answer

Transaction marketing is characterized by its focus on single sales rather than building long-term relationships with customers, making choices A, B, and C correct. It contrasts with relationship marketing, which aims at creating and maintaining engaging relationships with customers over time. Transaction marketing is indeed not concerned with the future of a relationship beyond the immediate sale, and it is the opposite of relationship marketing. The development of Customer Relationship Management (CRM) systems is more closely associated with relationship marketing efforts to track and manage company interactions with current and potential customers.

Transaction Marketing