RFM stands for
A) reach and frequency per thousand
B) recency, frequency, and monetary value
C) renewed and focused management
D) regain, finance, manage
E) reach, finance, management
Correct Answer:
Verified
Q46: The value that can be computed for
Q47: A Chief Privacy Officer
A)maintains security of all
Q48: When a customer "opts-in," she is allowing
Q49: Customization
A)exists when a company's promotional offer matches
Q50: Personalization
A)exists when the company is a creator
Q52: SKEW is
A)the opposite of a normal curve
Q53: When a customer can easily switch all
Q54: Customer Relationship Management can apply to which
Q55: Sales force automation is most applicable to
Q56: Transaction marketing
A)is the opposite of relationship marketing.
B)focuses
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