The value that can be computed for a lost customer after a company recaptures or regains them is referred to as which of the following?
A)SLTV
B)opting-in value
C)opt-out regain
D)second opt-in
E)none of the above

Question

Quizplus · Accepted Answer

SLTV (customer lifetime value) is the value that can be computed for a lost customer after a company recaptures or regains them. This is because the company can analyze the customer's purchase history and behavior to determine their potential future value to the company. Options B, C, and D are not relevant to this concept.

The Value That Can Be Computed for a Lost Customer