When a customer "opts-in," she is allowing all but which of the following?
A) To let the organization market to her.
B) To let the organization use personal data to learn more about her.
C) To let the company sell her data to someone else for similar efforts.
D) To let the company use her testimonials in print advertising.
E) To let her behavior tracked.
Correct Answer:
Verified
Q43: A data mart is a
A)data warehouse in
Q44: Which one of the following is not
Q45: Customer Lifetime Value is
A)introduction, growth, maturity, decline,
Q46: The value that can be computed for
Q47: A Chief Privacy Officer
A)maintains security of all
Q49: Customization
A)exists when a company's promotional offer matches
Q50: Personalization
A)exists when the company is a creator
Q51: RFM stands for
A)reach and frequency per thousand
B)recency,
Q52: SKEW is
A)the opposite of a normal curve
Q53: When a customer can easily switch all
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