Customization
A)exists when a company's promotional offer matches the customer's needs exactly.
B)is personalization on a one-on-one basis.
C)is mass production under the guise of personalization.
D)exists when a manufacturer designs a product of website to suit a customer's individualized needs.
E)is all of the above

Question

Quizplus · Accepted Answer

Customization refers to the process where a manufacturer or service provider designs a product or service to meet the specific needs and preferences of an individual customer.