A Chief Privacy Officer
A) maintains security of all company audit information.
B) insures customers' privacy rights are maintained.
C) was a position created in corporations as a result of the Sarbanes-Oakley amendment.
D) is usually the CFO.
E) by law, must be the CEO of publicly-traded companies.
Correct Answer:
Verified
Q42: A data warehouse is
A)the repository for all
Q43: A data mart is a
A)data warehouse in
Q44: Which one of the following is not
Q45: Customer Lifetime Value is
A)introduction, growth, maturity, decline,
Q46: The value that can be computed for
Q48: When a customer "opts-in," she is allowing
Q49: Customization
A)exists when a company's promotional offer matches
Q50: Personalization
A)exists when the company is a creator
Q51: RFM stands for
A)reach and frequency per thousand
B)recency,
Q52: SKEW is
A)the opposite of a normal curve
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