Customer Lifetime Value is
A)introduction, growth, maturity, decline, and abandonment of the customer life cycle
B)product life cycle analysis in customer terms.
C)a customer's total income minus disposable income spent on a company's offerings.
D)the net present value of future profits to be received from a customer during a specified period of years.
E)none of the above

Question

Quizplus · Accepted Answer

Customer Lifetime Value (CLV) is the net present value of the future profits to be received from a customer during a specified period of years. It helps businesses in determining the revenue contribution of a customer over the entire relationship with the company. Options A, B, and C are not accurate definitions of CLV.

Customer Lifetime Value Is