A data mart is a
A) data warehouse in digital form.
B) collection of data processing models.
C) subset of a data warehouse.
D) syndicated approach to managing marketing research information.
E) contemporary source of data processing programs.
Correct Answer:
Verified
Q38: Which is not a reason that buyers
Q39: CCCs do not handle which of the
Q40: The person most likely working in a
Q41: Touchpoints are
A)any point of contact that a
Q42: A data warehouse is
A)the repository for all
Q44: Which one of the following is not
Q45: Customer Lifetime Value is
A)introduction, growth, maturity, decline,
Q46: The value that can be computed for
Q47: A Chief Privacy Officer
A)maintains security of all
Q48: When a customer "opts-in," she is allowing
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