Personalization
A)exists when the company is a creator or co-creator of the content.
B)exists when a customer modifies a company's website to suit his or her own purposes.
C)is necessary in B2C environments.
D)is SFA interaction between CCC and sales agents.
E)is the primary way to achieve a long-term relationship with key accounts.

Question

Quizplus · Accepted Answer

Personalization occurs when a customer modifies a company's website to suit their own preferences, allowing for a more tailored and relevant experience.