If one wants to measure the effectiveness of customer retention efforts, the best way to do it is through
A)transaction specific research.
B)ethnographic research.
C)cumulative satisfaction measures.
D)critical incident scoring.
E)RFM modeling.

Question

Quizplus · Accepted Answer

Cumulative satisfaction measures would be the best way to measure the effectiveness of customer retention efforts as they allow for tracking and monitoring changes in overall satisfaction levels over time. This can provide insight into whether retention strategies are effective or not. Transaction-specific research, ethnographic research, critical incident scoring, and RFM modeling may provide valuable information but are not as comprehensive in measuring overall retention efforts.

If One Wants to Measure the Effectiveness of Customer Retention