Which of the following is NOT true?
A)Many or most heavy users are multibrand loyal.
B)The most profitable customer is likely to be your competitor's most profitable customer.
C)100% loyal buyers of a brand tend to be light buyers.
D)Customers who have divided loyalty may be more profitable than those who are 100% loyal.
E)all are true

Question

Quizplus · Accepted Answer

All the statements reflect insights from customer behavior and loyalty research. A) Heavy users often use multiple brands due to their high consumption needs. B) The most profitable customers are attractive to competitors for the same reasons they are valuable to you. C) 100% loyal buyers tend to be light buyers because their total category consumption is limited to one brand. D) Divided loyalty customers can be more profitable as they may consume more overall, even if their purchases are spread across brands.

Which of the Following Is NOT True