Hierarchy of Effect Model consists of
A)awareness, interest, desire, and action.
B)cause, effect, appraisal.
C)awareness, knowledge, liking, preferences, intention, behavior.
D)problem recognition, information search, decision making, and post-purchase evaluation.
E)none of the above

Question

Quizplus · Accepted Answer

The Hierarchy of Effect Model describes the stages a consumer goes through in moving from unawareness of a product to purchase. These stages are awareness, knowledge, liking, preferences, intention, and finally, behavior (purchase).

Hierarchy of Effect Model Consists of