Which of the following is NOT a direct measure of the positive impact of CRM?
A) business process efficiencies
B) cost reductions
C) improvements in acquisition and retention
D) share of stomach
E) aggregate market share
Correct Answer:
Verified
Q40: Defection curves
A)depict the relationship between satisfaction and
Q41: A specific aspect of service, or a
Q42: An acquisition/defection matrix indicates
A)who a company is
Q43: Hierarchy of Effect Model consists of
A)awareness, interest,
Q44: The Event-History Model is a
A)simulation determining the
Q46: Useful measures of customer acquisition do NOT
Q47: Useful measures of the effectiveness of cross-selling
Q48: Company 3E measures of CRM effectiveness include
A)enterprise
Q49: Customer and company worth measures of CRM
Q50: When measuring satisfaction, it is important to
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