The Event-History Model is a
A)simulation determining the impact of the 4Ps on purchase.
B)typology of the critical incidents involved in a customer's relationship with a company.
C)formula that predicts the probability that the customer is still active in the future.
D)model forecasting the impact of exogenous variables on a company's profits.
E)model depicting sales curves around key holidays.

Question

Quizplus · Accepted Answer

The Event-History Model is a formula that predicts the probability that the customer is still active in the future, based on past interactions and behaviors with the company. It takes into account various factors such as the frequency and recency of purchases, customer demographics, and other variables. It is commonly used in customer relationship management and retention strategies.

The Event-History Model Is a