Useful measures of customer acquisition do NOT include which of the following?
A)yield rate
B)capture rate
C)share of category
D)conversion rate
E)conversion efficiency

Question

Quizplus · Accepted Answer

Share of category is a measure of market share, not customer acquisition. The other options are all commonly used measures of customer acquisition. Yield rate is the percentage of potential customers who actually make a purchase; capture rate is the percentage of potential customers who become actual customers; conversion rate is the percentage of visitors who become customers; and conversion efficiency is the ratio of revenue generated by a specific marketing campaign to the cost of that campaign.

Useful Measures of Customer Acquisition Do NOT Include Which of the Following