Customer and company worth measures of CRM effectiveness include
A)CLV.
B)SERVQUAL.
C)stock indicators.
D)regain measures.
E)all are measures

Question

Quizplus · Accepted Answer

Customer Lifetime Value (CLV) is a widely accepted measure of CRM effectiveness. It represents the estimated value a customer will bring to a company over their lifetime of interactions with the company. This measure takes into account the customer's revenue potential, retention rate, and cost to serve, making it a comprehensive measure of the company's ability to generate long-term value from its customer relationships. While measures like SERVQUAL, stock indicators, and regain measures can provide insights into the effectiveness of specific aspects of CRM, none offer the overall picture of customer and company worth that CLV does. Therefore, A is the best choice.

Customer and Company Worth Measures of CRM Effectiveness Include