If an airline sent out 1 million promotional pieces that resulted in 50,000 new customers, the acquisition rate is
A)the same as the yield rate.
B)the same as the capture rate.
C)the same as the conversion rate.
D)5%.
E)All of the above

Question

Quizplus · Accepted Answer

The acquisition rate, in this context, is the percentage of recipients who became new customers as a result of the promotional pieces. This is calculated by dividing the number of new customers (50,000) by the number of promotional pieces sent out (1 million) and multiplying by 100, which gives 5%. This rate is also known as the yield rate, capture rate, and conversion rate, making all the given options correct.

If an Airline Sent Out 1 Million Promotional Pieces That