Customer Equity is the CLV
A)of all the company's individual customers.
B)of all the company's customers less company expenditures.
C)of all the company's customers less company expenditures discounted to a net present value.
D)plus brand equity.
E)plus brand value.

Question

Quizplus · Accepted Answer

Customer Equity is essentially the value of all the company's customers over the lifetime of their relationship with the company, less any costs the company incurs to acquire and retain those customers. This value is then discounted to a net present value to account for the time value of money. Brand equity and brand value may be factors that enhance customer equity, but they are not equivalent to it.

Customer Equity Is the CLV