The major benefit of the Event History Model is
A)knowing the consumer's buying history.
B)understanding which events trigger purchase.
C)in preventing over-investment in inactive customers.
D)understanding what caused consumers to defect.
E)all of the above are benefits

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The Answer of The major benefit of the Event History Model is
A)knowing the consumer's buying history.
B)understanding which events trigger purchase.
C)in preventing over-investment in inactive customers.
D)understanding what caused consumers to defect.
E)all of the above are benefits

The Major Benefit of the Event History Model Is