In the RFM approach
A) customers are given points based on reaction and fulfillment of mass-media couponing.
B) significant over-investment is made on lapsed customers.
C) pacing of purchase is taken into account.
D) customers are rated on revenue, funds, and monetary value.
E) B2B sales are rank ordered.
Correct Answer:
Verified
Q55: Defection indicators would NOT include which of
Q56: Company 3E measures would NOT include which
Q57: Customer Equity is the CLV
A)of all the
Q58: The drivers of value equity are
A)the 4Ps.
B)price,
Q59: The drivers of brand equity are
A)the 4Ps.
B)brand
Q60: The drivers of relationship equity are
A)satisfaction.
B)the 4Ps.
C)company
Q61: Customer's Experience Cycle involves
A)satisfaction with the extended
Q62: The major benefit of the Event History
Q63: Measuring consumer behavior over time is best
Q64: Critical incident analysis
A)focuses on a consumer's holistic
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